Microsoft Go-To-Market Services

Welcome to Microsoft Go-To-Market Services

Discover GTM Microsoft Go-To-Market (GTM) Services help Independent Software Vendors (ISVs) increase the success of their Microsoft Azure applications. It gives eligible partners exclusive GTM resources to help boost exposure among new customers, build better cloud businesses, and improve app performance.

  • Technical design and development to help you get started
  • Business planning for a go-to-market strategy that works
  • Extensive marketing resources to increase awareness and app demand
  • Community support with our Community Calls and Monthly Newsletter

Microsoft Go-To-Market Services provides valuable opportunities to maximize your app promotion and sales.

Sign in now to get started.


From case studies and marketing templates, to helpful business guidance and community support—you can access a wealth of resources right here with the Go-To-Market Online Resource. Wherever you are on your app journey, we have the resources—including dedicated go-to-market specialists—to help you every step of the way.

Click on a topic below to navigate through the resources. You can directly access information on how Microsoft can support your business. You'll need to sign-in and create a profile to download Go-To-Market resources, or request access to certain programs by emailing the concierge desk directly.

Concierge Desk

Help desk Our dedicated Go-To-Market specialists are available to review the GTM Resources with you, answer questions and help you get started. They can work with you to create a plan that makes the most of the GTM Resources based on your marketing objectives.

The Concierge Desk is available Monday-Friday, from 6:00am-3:00pm & 6:00-9:00pm Pacific Standard Time (PST), UTC - 8 hours, local time at Microsoft headquarters in Redmond, WA, United States.

To make it easy for you, there are a few ways you can contact the Concierge Desk to get started with your GTM plan: Email, Phone or Skype.


You can email the Concierge Desk directly with a question or to request to schedule a call to discuss the GTM Resources. The Concierge Desk will send you a meeting request based on your preferred time. Email


The Concierge Desk has inbound phone numbers available in select countries. Call the Concierge Desk to speak with a Go-To-Market specialist, review the GTM Resources and create a plan to use the GTM Resources that are applicable to your business.
If you are located in a country not listed, you can email the Concierge Desk with your phone number and they will call you directly or you can request a scheduled time for them to call.


The Concierge Desk is available on Skype, user name AzureGoToMarket. Contact the Concierge Desk via Skype to begin creating your GTM plan.

The Team

We're the Microsoft Go-To-Market Services team and we’re committed to helping Independent Software Vendors (ISVs) create successful apps on the Microsoft Azure platform. Through our Go-to-Market programs we support joint marketing and selling offers, app awareness and discoverability, and partner-to-partner connections.

Our team is aligned by worldwide geographical region to help us ensure GTM relevance in local markets worldwide and to identify local app promotion and awareness opportunities.

We’re excited that you’ve chosen the Microsoft Azure platform for your app and look forward to helping you maximize your market and sales opportunities. Contact the app marketing specialists at our Concierge Desk to learn more about the GTM Program and for help getting started using the GTM resources.

Contact the Concierge Desk today to get started. Email